Joël Palix, former Chief Executive Officer of Feelunique.com and Clarins Fragrance Group, has made a minority investment in Lashilé Beauty.

WHO: Marseille-based, Lashilé Beauty was founded by Yoann Assouline, Johan Adida and Fanny Adida in spring 2019. The nutri-cosmetic brand offers supplements in the form of “gummies,” which are positioned as playful and as simplifying supplement routines. The brand offers Good Hair, Good Sun, Good Skin, and Good Detox gummies. It recently launched three new products to promote weight loss. The brand sells online via its own e-commerce and pharmacies’ platforms.

Joël Palix is the founder of boutique consultancy Palix Unlimited, and former Chief Executive Officer of Feelunique.com and Clarins Fragrance Group.

IN THEIR OWN WORDS: “Lashilé’s concept, which links protection and immunity with sensuality, is innovative and perfectly adapted to new consumers’ expectations,” Palix said in a statement.

DETAILS:

• Joël Palix has made a minority investment in Lashilé Beauty.
• Palix has joined the board of directors and will advise the brand on its strategy and international development, while preparing opening capital to new shareholders.
• Palix also holds a stake in and sits on the board of Rowse, a plant-based beauty start-up co-founded by Gabriela Salord and Nuria Val.